#WeeklyTask Week 2 - Different Group, Different Media Use.

Does different social or cultural group used different type of media? And the answer is yes. For this week, I would focus on 4 social/cultural groups. First started with the younger generation, including the kids, teenager and young adult. As more and more gadgets are introduced today, this generation is the earliest generation being introduced to the gadgets and technology. They are the one who will depend on the technology. The kids will spend most of their time watching television, cartoon maybe or playing games on smartphone or tablet. The teenager enjoying the internet, wasting time on social network such as Facebook and Twitter. Teenager can be from 12 to 19 years old. While the young adult, pretty much just like the teenager, but not only focusing on social network. They are probably actively on forum, social network, online streaming, or doing some reading about assignments.

Compared to the baby boomer generation, they don’t really care much about new media. They prefer with the traditional media, such as TV, newspaper, radio and mail. They are not technology dependent, and concerned about current issues, politic and economy. Some of them use the smartphone, but not really concerned about it. As long as it can function well, it good enough for them. For social network, this generation mostly used it for business purposed, or marketing. Twitter, is one of the good example business company can used for marketing and doing business because the retweet function on Twitter. Facebook merely used, just for the sake to connect with family members.

How about different culture? Does people in Brazil use different type of media compared in Malaysia? If we talked in term of social network, there are several different social media used by some country. Facebook is well known for social network, but it not really conquered the world. For example, in China, they use RenRen instead of Facebook. The Japanese use Ameba, something pretty much like Twitter, but only for those speaking Japanese. Vkontakte for Russia’s Facebook, Sonico.com for Latin Americans and Portuguese , AbairThusa for the Gaelic community. Gaelic is language and culture. Mostly found in Ireland.

In term of language, it is certainly different from one culture to the another. The Chinese speaks Cantonese. But there are some who speak Hakka, Mandarin, Min or Hokkien. Therefore, different culture got their own language, but to be able to communicate globally, English is set as standard language.

references : http://www.mediabadger.com/2010/06/culture-ethnicity-in-social-media/